1:1 BRAND IDENTIY DESIGN

Get a brand that feels good on the inside and looks amazing on the outside

And makes your world a better place, in just 6 weeks.

Let's do this

YOU CAN'T CHANGE THE WHOLE WORLD

But if only more people knew about your good and honest work… What a difference that would make?

It’s time to get a brand that tells your full story (your greatest one yet)

Here's what i know about you

You are a service provider with a 5* reputation… brave, strong and dependable.

But your brand… eeeeerrrr not quite there yet.

You're so capable (even if sometimes that makes you feel a bit scrappy).

But just because you can do anything doesn't mean you should do everything.

It's time to call in the design experts. Specifically someone who can capture your good nature and noble intentions into a brand that feels as deep and rich as you are.

A cohesive brand does more work than a "nice" logo ever can, and increases the effectiveness of every dollar spent thereafter. Marketing is more effective. Sales are more likely to repeat. You can more effectively carve your niche in the marketplace.

Chris Hughes

benevolentia - Universus

She goes the extra mile to understand an idea, and then can translate that into visual language. She always gave good answers to my questions. In a world where modern and sleek trends abound, her portfolio lends itself to a more down-to-earth designs using rich textures and natural elements arranged spaciously.

Nathan Jordaan

Cross the jordan

We are so excited to launch the new brand, and you are such a true professional - I will sing your praises high and low. You've really made a huge impact on our work.

Amanda Holdsworth

Cultivate & ENgage

When you dress your brand with colours, fonts, textures and patterns, you communicate what it is like to work with you

GoodForm is the way to get out of your own way, and build the brand you were meant to have, while living your OWN beautiful, satisfying life.

FOR YOUR OWN GOOD

GoodForm Brand Identity

My 3 part process toward the best version (ever) of your brand.

History

Together we uncover everything that led you to this point, so we can shift your future.
Questionnaire
Brand Capture workshop (2-hours)

Identity

This is where your brand kit with all the bits you need to handle the day-to-day running of your business come to life.
Active Design Phase

Momentum

It is time to release your new brand into the world. To keep the momentum, you will have a set of social media posts and reusable, prompted templates ready to go.

GOODFORM Brand Identity

All the delicious things included:

Brand Kit

A logo set with various layouts to fit in different spaces.
Font and colour systems and examples on how to use them
Textures or patterns to expand your brand past the expected.

Graphics + Templates

Branded headers and banners to update your current touchpoints
Prompted social post templates to use and re use
Launch graphics to get you started

GoodAngle Files

The core source of truth with all the goodness we uncovered about your brand.
Short and longterm ideas to increase awareness so that more people know about your services.

NOW THAT ALL OF THAT IS IN PLACE

No more insta dread because you’ll have all the templates and graphics you need.

Do you have any idea how much motivation and momentum you gain when everything is in place?
‍
Enjoy more time with your children, more energy for movement, more space for rest and experimentation.

Sounds like more of the life you WANT to live?

ABOUT THE NUMBERS

GoodForm: The investment into your brand and your life

I care about good stewardship and being fruitful with our resources.

And so I don't say this lightly: this will be one of the most impactful things you have ever done in your business. You will learn more about yourself, your business, and how the world of branding works, than ever before.

The pace is steady, and you get the best of me since I only work with one Well Played client at a time. For 6 weeks, your business lives in my head, in my hands, and in my heart.

Starting at:$1600

Payment plan available.

Apply Now

FAQ

Can you invoice me in a different currency?

I am based in South Africa and mostly work with global clients. Invoices are created in ZAR for my local clients, and in USD for everyone else.

What added costs can I expect?

The price listed above is the base price for all the items mentioned. Not included are things like font licences (should we decide to use a paid font), stock image licences where needed, and any additional deliverables that are specific to your current needs.

I like my logo, but don't have anything else. Can you just add the other things?

We will definitely discuss this on our Good Fit call, which is the first step after applying to work with me. Sometimes a logo just needs more context to live in, and other times, you will feel like it is time for an upgrade once we have uncovered more about you.

What if I don’t like what you design?

I do not believe shock and surprise is the way to go with brand design. You should not be totally surprised by the final design, since we have several opportunities along the way to make sure you understand my choices and direction.

Of course design taste and aesthetic can be somewhat subjective and personal. You can get a good idea of my style by scrolling through my website.

Do you use AI?

I do not use AI in the brand design phase, but in the research and creative direction phase I may use it to explore themes or styles. I also use AI to create mockups or images where it makes more sense than to find an existing image.

Your brand kit will be “made by human”.

Can you also build my website?

I offer web design and development, but only for clients where I built the brand myself, and only in Webflow or Showit.

Web design projects are quoted for separately, once I have a clear understanding of what we need to include on the site.