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A vibe that tells a (true) story

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Sure you need the logo, but your overall brand vibe is what will showcase the way you do business. This vibe is your brand's perceived level of service and value, expected price range, and atmosphere. 

WHAT YOU REALLY WANT IS A

A selection of projects below

Swell

Swell is a company that offers workplace wellness workshops and resources. There is a strong connection between the brand and it's clients

If the brand, Swell, was a person, she would be a good blend between knowledgable, helpful and quirky. The waves and contours represent the ebb and flow that is the nature of their work, as well as the connection with reducing noise in the workplace, enabling fruitful discussions.

Project in collaboration with sunenadine.com 


Skin deep

Dr Armfield can be so proud of the aesthetic clinic she has built from the ground up. She has an incredibly close relationships with her patients, who sees her as an expert in her field. 

During her strategy phase, it was clear that her brand ought to be luxurious and high end, but still warm and inviting. She wants her offices to feel feel home-y and patient-client confidentiality is a top priority. 


Cross the Jordan

A client that knew exactly what wants to be known for in his business. Nathan writes and composes bible based songs. His brand was to show tradition, strength, and truth. I intentionally chose a font that reminds us of the title font of bible covers in times past, and made the letters "sing" a gently hymn with size and placement variations. 

YOUR WORK ETHIC CAN SET YOU APART

Want to know what these clients have in common?

During these projects, we uncovered those internal non-negotiables that made these clients different in their industry. All of them could name at least one thing that they did out of a conviction of honesty and integrity. They could point to something that others in their industry do, that they don’t want to be known for. Grab my FREE list of questions to help you discover YOUR ethical non-negotiables.

is this you?

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Mia May

Mia May is all about being serene and whimsical, without being weak. We paired a fun script font with a more traditional serif font to represent the beauty and nostalgia, romance and warmth.

Mia is a safe space for her brides and she offers more than hair and make up. They share their struggles and fears with her. It was important that her brand design showed that personal connection and care.


“She knows exactly what questions to ask to get a feel of your business and your brand.”

Mia uys, Mia May

this makes my heart glad

Lavender Grace

What an honour to work with Michaela on a mini brand kit for Lavender Grace. If you looked up grace and femininity in the dictionary, her name would come up. 

Michaela wanted the same for her brand. This dreamy, romantic brand with a fine but non-generic flower element. She values the impact professional design has on a brand new business, and wanted to avoid looking DIY from the start.