Humans are drawn to beauty. We’re wired to notice the wonder around us. That’s why having a desirable, noteworthy brand identity is so effective. A beautiful brand catches the eye and sparks curiosity.

But is that enough to turn viewers into buyers?

I don’t think so.

In our digital age, your audience is drowning in choices. So many options that we’re all exhausted and often paralyzed by it. Unmade decisions hold us back from buying.

So what’s the solution? How can you create a brand that’s beautiful AND effective?

One way is to be kind to your potential clients and zap some of that decision fatigue. What if your brand message and visuals made so much sense that folks could immediately see if you’re their perfect match? And if you’re not, they can confidently scroll on by.

Through my logical, systematic approach – fueled by empathy – I can make it happen.

My brand identity design process includes:

Let’s unpack:

In a perfect world, you’d follow a straight project timeline. Data and desires go in one end, and out pops a beautiful brand and functional website on the other. Sounds so simple, right?

It sounds great, but there’s a better way with longer-lasting benefits.

Here’s your permission slip to enter a circular project process. You’ll grow in understanding of yourself, your audience, and your purpose. The more knowledge we gain at the center, the bigger the circle grows on the outside. The result? A desirable, dependable brand identity.

Through this approach, you grow as an entrepreneur and human, while your business grows in impact and rewards.

How it works:

THE BRAND CAPTURE

This is where the magic happens. The brand capture workshop is a structured but relaxed online meeting. We tie up all the loose ends in your brand and map out your business’s future. We’ll look at who you are, what you want to be known for, and who you can impact the most. It’s all about designing a brand that’s true to your ways.

I’m known for asking the right questions to get to know your business intimately. Through this process, you’ll figure out all the specifics too.

“She knows exactly what questions to ask to get a feel of your business and your brand.”

MIA MAY HAIR AND MAKE UP

The Brand Capture wraps up with a presentation after we’ve logically applied brand exercises, researched your industry and inspiration, and confirmed your brand’s story and creative direction.

You’ll also get the planned solution, suggested timeline, and quote for the brand design phase. This means you’ll see where your brand is headed and can make an informed decision about your investment.

THE BRAND DESIGN PHASE

Now you can take a step back while I create the visual part of your brand identity, using the Brand Capture as our compass. We’ll have check-in calls to stay connected and motivated until launch day.

When it’s ready, you’ll enjoy the presentation of your fresh-off-the-shelf brand identity. We’ll pause to soak in the beauty and joy before diving into other items like stationery, templates, or website work.

The BRAND RELEASE

It’s exactly what it sounds like: Time to release your brand into the wild. This is a crucial step we shouldn’t take for granted. Your brand can only do its job when the right people see and understand what you’re here to do.

Sound good?

Not everyone is ready for a full brand identity design, and there’s no pressure here! You get to choose the right time and the right designer for you.

This human would love to hear from you… Which question are you battling to answer right now? Want to get a pointer or two? I hang out on Instagram at @after8designstudio

In the meantime, if you ARE ready to work with a designer on your brand identity design, you can get my pricing and offering guide with much more details and example timelines here:

See my offering and pricing guide with example timelines. Click here