| Brand identity designer for the good and honest business owner | Humans are drawn to beauty. We were created to notice the wonder around us. This is why having an attractive, noteworthy brand identity is so effective for your ideal clients. A beautiful brand is noticeable and desirable. But, is that enough to convert those […]

It is during this step that I come up with phrases to transform the data into words that make sense. A tagline or brand phrase is my way of saying it in my own words and making sure that I understand what they told me.