BRAND BASELINE
We believe that every thing we decorate, should be an expression of our deepest self.
BRAND ACTION WORDS:
experiment | break the rules | feel good | be
experiment
break the rules
feel good
be
the brand's world
It’s a space where standing out isn’t just accepted — it’s celebrated.
Being is a sanctuary for those who dare to be bold, confident, and unapologetically creative. It’s a space where standing out isn’t just accepted—it’s celebrated. Every aesthetic choice is an act of rebellion against the ordinary.
From pottery classes to pop-up events, Being is all about hands-on creativity. Here, your hands don’t just shape clay—they shape your story.
We’re also committed to giving back. Our community programs teach single moms pottery-making skills, helping them create while building independence.
Come by, create your own piece, and become part of something bigger—a movement that celebrates living boldly and embracing the joy of self-expression.
Behind the scenes
This brand is targeting a GenZ generation. Their buyers place more value on experiences than stuff and love the fact that they can join interactive, practical pottery experiences.
It is important to them that the companies they support, care about more than their own pocket and prosperity. The fact that Being creates opportunities for single moms to learn a skill and generate an income, WHILE expressing themselves through an art form, makes the target audience feel like they are part of something bigger.
GenZ’ers feel drawn to nostalgic design from when things were simpler. They are looking for slower choices, without losing their identities as young, fresh, and bold humans with big ideas and plans for a brighter future.
DESIGN CHOICES
For this brand, I chose a brave colour palette that gives it a bold and individualistic vibe. It intentionally breaks away from minimalist design to embrace a more maximalist, cluttercore style.
The custom letters for the logo was made to stand out in the industry where logos often reference softer, natural and standard letters due to the nature of the medium being more organic.
Square patterns are used to pick up on their signature retro checkerboard style on their vases, and to associate strongly with mid-century modern decor styles that are popular with the target audience.
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