There comes a point when it becomes clear that moving forward requires help from someone who can take help you carry the weight and responsibility—someone who can see the vision and help you make smart choices.

You might not know this if you’re not a brand designer yourself… But understanding these little secrets can help you get the most out of your project and become what we affectionately call an ‘Ideal Client’. Like being the cool kid that get’s along with the nerds as well. As a Brand Identity Designer, here […]

Humans are drawn to beauty. We’re wired to notice the wonder around us. That’s why having a desirable, noteworthy brand identity is so effective. A beautiful brand catches the eye and sparks curiosity. But is that enough to turn viewers into buyers? I don’t think so. In our digital age, your audience is drowning in […]

It is during this step that I come up with phrases to transform the data into words that make sense. A tagline or brand phrase is my way of saying it in my own words and making sure that I understand what they told me.